AI 与
工程AI &
Engineering
做基座模型的互补品。
把想法做成作品。Complement, not substitute.
Make ideas real.
我是 Hermans Wei,一家新加坡 AI startup 的 AI 总监,NUS 人工智能专业。我把大模型做成垂直行业从业者的日常工作助手,并推动它从助手走向行业的操作系统。 I'm Hermans Wei, AI Director at a Singapore AI startup, trained in AI at NUS. I turn large models into a daily work assistant for vertical-industry professionals, and push it from assistant toward the industry's operating system.
把想法Make 做成ideas 作品。real.
我的故事THE STORY
我为什么
做这些事。Why I do
what I do.
- Trip.com
- NUS
- 新加坡 AI Startup · AI 总监Singapore AI startup · AI Director
基座模型每 6~12 个月升级一次,这条曲线不由任何应用层公司控制。我看到很多团队把价值建在模型今天做不到的事上,每次发布都被吞掉一截。我们能选的只有相对姿态:做互补品,不做替代品——价值 ≈ 模型能力 × 私有语境,模型越强,同一份行业数据被榨出的判断越多。
我相信行业 AI 的护城河不在任何单点,而在行业语义、数据资产和 AI 能力三者之间持续回流的焊缝。语义给数据打标签,数据训练能力,能力再产出新语义。护城河是焊缝,不是零件。
所以我在一个保守、小圈子、高决策门槛的垂直行业里,带团队把大模型做成从业者的日常工作助手:一句提问,一份成品。再往前一步,让 AI 被授权改变业务状态——第一个写操作,就是操作系统的出生证明。
Foundation models upgrade every 6 to 12 months on a curve no application company controls. I've watched teams build value on what the model can't do today, and lose a slice at every release. The only thing we choose is our angle to that curve: complement, don't substitute. Value ≈ model capability × private context, so the stronger the model, the more judgment the same industry data yields.
I believe a vertical AI company's moat isn't any single component but the weld between industry semantics, data assets and AI capability, each feeding the next. Semantics label the data, data trains capability, capability produces new semantics. The moat is the weld, not the parts.
So in a conservative, tight-knit, slow-to-decide vertical industry, I lead a team turning large models into a daily work assistant for practitioners: one question, one deliverable. And one step further: authorizing AI to change business state. The first write is the operating system's birth certificate.
过去的经历EXPERIENCE
一路走来。The road so far.
按时间倒序。点开每一段可以看到更多细节。Newest first. Expand each entry for details.
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2024 — 至今2024 — Present
负责 AI 与创新中心,从 0 到 1 搭建面向行业从业者的 AI 工作助手,以及它背后的数据基座、智能体和应用产品矩阵。
- 写下团队的 AI 战略架构:四层结构、「三焊点」护城河、与基座模型保持正夹角、有界的递归式自我改进
- 推动 AI 从「读」走向「写」:让智能体被授权改变业务状态,并定义写操作的授权与审计模式
- 用一个北极星指标统一十几条项目线的汇报口径,每个产品只认领漏斗的一跳
I head the AI & Innovation Center and built, from zero, an AI work assistant for industry practitioners along with the data foundations, agents and application matrix behind it.
- Authored the team's AI strategy architecture: four layers, the "three welds" moat, a positive angle to foundation models, bounded recursive self-improvement
- Moved the AI from reads to writes: agents authorized to change business state, with a defined authorization and audit pattern
- Unified a dozen workstreams under one north-star metric, each product claiming exactly one funnel step
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2023 — 2024
工作六年后回到学校,系统补上深度学习这一层:深度神经网络、自然语言处理、计算机视觉、强化学习、AI Agent。课程项目做了两个能跑起来的东西:一个通过聊天机器人实时交互的民宿推荐系统(NeuralCF),一个用 CNN + BERT 做的多模态鸟类识别与问答系统(部署在 Telegram)。
Back to school after six years of work to properly learn the deep-learning layer: deep neural networks, NLP, computer vision, reinforcement learning, AI agents. Two course projects that actually ran: a real-time BnB recommender driven by a chatbot (NeuralCF), and a multimodal bird identification and Q&A system built on CNN + BERT, deployed as a Telegram bot.
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2018 — 2022
负责中国西部航空业务的机票订单数据分析,为一块年销售约 200 亿美元的业务提供判断和决策建议,帮团队把订单量和销售额保持在每年 15% 的增速。2019 年起同时孵化并负责集团的公务机包机业务:一个面向全球用户的在线包机预订平台,从产品、增长、对外谈判到团队管理都由我来跑。这段经历是我后来做「垂直行业 AI」的底子:先懂业务和数据,再谈模型。
- 「低效航班」专项:对表现不佳的航班做精细化数据运营,把区域年增速拉高 1.2 个百分点,多卖 50 万张票,增加约 7000 万美元营收
- 每年为航司和机场输出 30+ 份数据分析与优化方案(开航、促销等),为合作方带来最高约 1000 万美元的年增量收益
- 公务机业务:用深度学习做客户需求预测来指导航司调度,为部分客户降低最高 50% 成本;用数据挖掘搭精准营销系统,找出贡献未来 20% 订单量的潜在用户
Covered air-ticket order data for the Western China aviation business, a unit with roughly $20B in annual sales, providing the judgment and recommendations that kept order volume and revenue growing about 15% a year. From 2019 I also incubated and ran the group's business-jet charter business, an online booking platform for a global audience, owning product, growth, external negotiations and the team. This is where my approach to vertical AI comes from: understand the business and the data first, then talk about models.
- "Underperforming flights" program: fine-grained data operations on weak routes lifted regional annual growth by 1.2 points, about 500,000 extra tickets and roughly $70M in revenue
- Delivered 30+ data analyses and optimization plans a year for airlines and airports (route launches, promotions), worth up to about $10M in annual incremental value to partners
- Business jets: a deep-learning demand forecaster to guide operators' scheduling, cutting costs by up to 50% for some customers; a data-mining marketing system that identified users contributing over 20% of future orders
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2017 — 2018
参与集团的「机+酒」打包推荐项目:给买机票的用户推荐最合适的酒店。跑了 50 多个城市的酒店实地评估,用聚类和基于 LBS 的可视化找业务规则,和算法团队一起打磨推荐模型,把机酒组合的推荐成交率从 2% 提到 20%。毕业后因此进入高级总监直属团队。
Worked on the group's "Flight + Hotel" package recommender, matching air-ticket buyers with the right hotel. Evaluated hotels on site in 50+ cities, used clustering and LBS-based visualization to surface business rules, and refined the model with the algorithm team, taking recommendation-to-booking from 2% to 20%. Joined the senior director's team on graduation as a result.
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2017
负责咪咕音乐搜索引擎千万级日查询的数据分析与统计,基于用户搜索日志建立搜索期望评分模型;写 Python 脚本采集并挖掘竞品的异常数据,优化搜索、纠错与联想引擎,搜索期望值提升近 5%。
Analyzed tens of millions of daily queries for the Migu Music search engine, built a search-expectation scoring model from user logs, and wrote Python scripts to collect and mine anomalies from competing products to improve search, error tolerance and suggestions, lifting search expectation by nearly 5%.
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2017
用 Presto 做订单与用户画像的数据提取分析,为司机和乘客设计激励方案。司机激活项目里按行为给司机分层、匹配激励策略(比如演唱会散场时奖励兼职司机接单),激活转化率提升 35%,节省约 100 万美元激励成本;用 Tableau 和 matplotlib 把可视化报表的产出效率提高一半。
Pulled and analyzed order and rider-profile data in Presto to shape incentive schemes for drivers and passengers. In the driver-activation project, segmented drivers by behavior and matched incentives (such as rewarding part-time drivers to pick up after concerts), raising activation conversion 35% and saving about $1M in incentives; halved the effort of producing visual reports with Tableau and matplotlib.
项目PROJECTS
做成的事,
和还在折腾的事。Things I've shipped,
and things I'm still tinkering with.
点击卡片查看背景、我的角色和结果。Click a card for context, my role, and the outcome.
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KNOWLEDGE BANK
最近在想什么。What I'm thinking about.
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来,聊聊LET'S TALK
把想法做成作品。Make ideas real.
如果你在做有意思的事,或者对我做过的东西有想法,欢迎联系。通常 48 小时内回复。If you're building something interesting, or have thoughts on what I've made, reach out. I usually reply within 48 hours.